Cash flow activity

In this lesson, I cover. Marketing Mix 4 P’s Technology and the Marketing Mix

Ansoff Matrix Explained

In this lesson I cover: The role of market research and methods used: * Market-orientated businesses (uses of market research information to a business) * Primary research and secondary research (benefits and limitations of each) * Methods of primary research, e.g. postal questionnaire, online survey, interviews, focus groups * The need for sampling * Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports * Factors influencing the accuracy of market research data Presentation and use of market research results: * Analyse market research data shown in the form of graphs, charts and diagrams; draw simple conclusions from such data

In this lesson, I cover the following: Marketing, competition and the customer * The role of marketing: * Identifying customer needs * Satisfying customer needs * Maintaining customer loyalty * Building customer relationships Market changes: Why customer/consumer spending patterns may change The importance of changing customer needs Why some markets have become more competitive How businesses can respond to changing spending patterns and increased competition Concepts of niche marketing and mass marketing: Benefits and limitations of both approaches to marketing How and why market segmentation is undertaken: How markets can be segmented, e.g. according to age, socio-economic grouping, location, gender Potential benefits of segmentation to business Recommend and justify an appropriate method of segmentation in given circumstances This is a complete lesson.

In this less I cover the following: Recruitment and selecting employees:  * Recruitment and selection methods * Difference between internal recruitment and external recruitment * Main stages in recruitment and selection of employees * Benefits and limitations of part-time employees and full-time employees The importance of training and the methods of training: * Importance of training to a business and to employees * Benefits and limitations of induction training, on-the-job training and off-the-job training Why reducing the size of the workforce might be necessary: * Difference between dismissal and redundancy * Understand situations in which downsizing the workforce might be necessary, e.g. automation or reduced demand for products Legal controls over employment contracts, unfair dismissal, discrimination, health and safety, legal minimum wage

In this lesson I cover: draw, interpret and understand simple organisational charts: Simple hierarchical structures: span of control, levels of hierarchy, chain of command Roles and responsibilities of directors, managers, supervisors, other employees in an organisation and inter-relationships between them The role of management: Functions of management, e.g. planning, organising, coordinating, commanding and controlling Importance of delegation; trust versus control Leadership styles: Features of the main leadership styles, e.g. autocratic, democratic and laissez-faire Trade unions: What a trade union is and the effects of employees being union members there are also 2 activity students can undertake to help them remember the topics discussed.

The importance of a well-motivated workforce: Why people work and what motivation means The benefits of a well-motivated workforce: labour productivity, reduced absenteeism and labour turnover Key motivational theories: Taylor, Herzberg and Maslow’s hierarch Methods of motivation: Financial rewards, e.g. wage, salary, bonus, commission and profit sharing Non-financial methods, e.g. job enrichment, job rotation, team working, training, opportunities for promotion I have also made an activity for students to work on.

The main features of different forms of business organisation: Sole traders, partnerships, private and public limited companies, franchises and joint ventures Differences between unincorporated businesses and limited companies Concepts of risk, ownership and limited liability Recommend and justify a suitable form of business organisation to owners/management in a given situation Business organisations in the public sector, e.g. public corporations

In this lesson I cover: Enterprise and entrepreneurship Characteristics of successful entrepreneurs Contents of a business plan and how business plans assist entrepreneurs Why and how governments support business start-ups, e.g. grants, training schemes

In this lesson I cover: Business activity in terms of primary, secondary and tertiary sectors: Basis of business classification, using examples to illustrate the classification Reasons for the changing importance of business classification, e.g. in developed and developing economies business enterprises between private sector and public sector in a mixed economy

In this lesson I cover: The purpose and nature of business activity Concepts of needs, wants, scarcity and opportunity cost Importance of specialisation Purpose of business activity The concept of adding value and how added value can be increased